Time enshittification is a term used to describe the process by which valuable and productive time is gradually eroded by meaningless or exploitative activities, often driven by external pressures or digital overconsumption. In today’s hyper-connected world, this phenomenon is increasingly common, as individuals and organizations find themselves ensnared by systems designed to monopolize attention. Social media platforms, for instance, frequently employ algorithms that promote addictive behaviors, encouraging users to spend hours scrolling through content that offers little long-term value. Similarly, modern workplaces often contribute to time enshittification by fostering an "always-on" culture, where employees are expected to respond instantly to emails, attend endless meetings, or engage in tasks that lack tangible outcomes.
At its core, time enshittification represents a significant loss of agency over how individuals allocate their most finite resource—time. It transforms potentially meaningful hours into unproductive or misdirected efforts, often resulting in stress, burnout, and reduced quality of life. On a societal level, this phenomenon dilutes collective productivity, as people dedicate less attention to creative, intellectual, or community-building activities. The rise of clickbait content, excessive advertisements, and workplace inefficiencies are all examples of systemic enshittification, diverting attention away from purposeful engagement.
Addressing this issue requires a conscious shift in priorities. On an individual level, setting clear boundaries, practicing mindful consumption of digital media, and adopting productivity techniques like time-blocking can help reclaim lost hours. On a broader scale, organizations must promote sustainable work practices, limit digital distractions, and prioritize meaningful contributions over mere busyness. Policymakers can also play a role by encouraging transparency in algorithmic designs and fostering regulations that mitigate exploitative practices.
Ultimately, combating time enshittification is about restoring balance and ensuring that time is spent in ways that enrich both individuals and society. By recognizing and resisting the forces that degrade the value of time, we can cultivate a more focused, purposeful, and fulfilling existence.
